# identity.md

## Organization Overview
- **Company Name:** THE FLOORR
- **Mission:** To empower personal shoppers with tools to grow their business, enabling them to style, share, and earn, while delivering a seamless, curated shopping experience for clients.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Lupe Puerta: Founder
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** THE FLOORR operates as an app designed to empower personal shoppers. It provides tools to browse over 8 million luxury products, create shoppable content, manage client relationships, and earn commission on every sale. The platform is free to join, allowing personal shoppers to invite clients and earn on sales.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.